Nicolas Claidière, Thom Scott-Phillips, Dan Sperber. (2014) How Darwinian is cultural evolution? In Phil. Trans. R. Soc. B 369: 20130368.

Abstract: Darwin-inspired population thinking suggests approaching culture as a population of items of different types, whose relative frequencies may change over time. Three nested subtypes of populational models can be distinguished: evolutionary, selectional and replicative. … we describe cultural evolution in terms of cultural attraction, which is populational and evolutionary, but only selectional under certain circumstances. …