Dan Sperber. 2006. Why a deep understanding of cultural evolution is incompatible with shallow psychology. in Nick Enfield and Stephen Levinson (eds.) Roots of Human Sociality, 2006, 431-449

“…I will argue that understanding the mind is doubly important to the study of culture. Psychological considerations are crucial both to a proper characterization of what is cultural and to a proper explanation of cultural phenomena…”