Dan Sperber (2006) Why a deep understanding of cultural evolution is incompatible with shallow psychology. In N. Enfield & S. Levinson (eds.), Roots of Human Sociality. (Bloomsbury), 431-449.

“…I will argue that understanding the mind is doubly important to the study of culture. Psychological considerations are crucial both to a proper characterization of what is cultural and to a proper explanation of cultural phenomena…”