Nicolas Baumard & Dan Sperber. 2010. Weird people, yes but also weird experiments? (Commentary on: Joseph Henrich, Steven J. Heine, Ara Norenzayan (2010) The weirdest people in the world? BBS, 33, 61–135), Behavioral and Brain Sciences 33, 80-81.

Abstract: While we agree that the cultural imbalance in the recruitment of participants in psychology experiments is highly detrimental, we emphasize the need to complement this criticism with a warning about the “weirdness” of some cross-cultural studies showing seemingly deep cultural differences. We take the example of economic games and suggest that the variety of results observed in these games may not be due to deep psychological differences per se, but rather due to different interpretations of the situation.