Dan Sperber (1998) Are Folk Taxonomies “memes”? Commentary on Scott Atran (1998) ‘Folk biology and the anthropology of science: Cognitive universals and cultural particulars’. Behavioral and Brain Sciences 21(4), 589-590.

Abstract: This commentary stresses the importance of Atran’s work for the development of a new cognitive anthropology, but questions both his particular use of Dawkins’s “meme” model and the general usefulness of the meme model for understanding folk-taxonomies as cultural phenomena.